Dwain on Biking…
“I’d rather ride my motorcycle thinking about my business than sit in an office thinking about my motorcycle.”
Family and friends aside, the only thing Dwain loves as much as the game of business is riding his motorcycle. And after decades of enjoying both, he’s grown equally at home in the boardroom and in the saddle.
Dwain has ridden a motorcycle longer than he’s driven a car starting on a Honda 100 when in high school. Over the years, he rode whenever he could, sampling and enjoying several cruisers, sport and touring bikes. These days he rides a Harley Road King Custom.
Couple of years ago, Dwain was riding a Moto-Guzzi back to Florida from Canada when a germ of a thought started to form. After he rolled up a few thousand more miles in the saddle, conducted dozens of business workshops and chatted up business owners and entrepreneurs who love to ride, Dwain’s idea began to take shape.
Then, after a life-threatening bout with cancer he decided the time had come to combine his two passions. So Dwain did what he always does when faced with a serious challenge’ he took a long road trip on his motorcycle – through the Colorado Mountains – to clear his head and hone his philosophy on business and life.
The result is his book The Biker’s Guide to Business published in 2009 by John Wiley and Sons. Inspired by his successful comeback from cancer surgery the book combines lessons learned from decades spent in the boardroom and the saddle to create a process that will help anyone – whether they ride or not – achieve success in business without sacrificing their personal life.
Since he’s based in Central Florida, Dwain enjoys riding every month of the year and is a proud member of both H.O.G. and the Iron Butt Association. He rides both solo and with groups touring many parts of the U.S. and Canada. After all the miles he’s traveled, the appeal of motorcycling remains as strong to him today as it was when he first threw his leg over that Honda 100.
Dwain on Business…
“Biking doesn’t rule my business and business doesn’t ruin my biking. I’m an entrepreneur – I ride…I can have it all.”
Dwain is an entrepreneur, author, professional speaker and the Founder/CEO of WaterMark International. For almost two decades he’s provided entrepreneurs with a down and dirty, tattooed guide to getting where they want to go in business. Over the past 12 years, he’s worked with more than one hundred start-up and growing businesses.
His approach centers on the concept of Navigation, an innovative process Dwain developed to help businesses – small and large – deal with issues within their own style, culture and timetable. Clients appreciate his direct yet engaging consulting style which helps Dwain to connect with all levels of the organization, earning their trust and respect – leading to decade’s long business relationships.
A much sought after consultant, his client list covers the spectrum of business from small enterprises to universities to major corporations, including the Fortune 100. Dwain advises these CEOs and their companies through one-on-one coaching, workshops, high-level mastermind groups and The Retreat On Wheels for entrepreneurs who also ride.
While much of Dwain’s work focuses on helping entrepreneurs and small business owners, his work for larger corporations includes team building, succession planning, mergers and acquisitions, and communication issues.






